The In-Person Platform
WPGC clients have been embracing ROVION on our homepage (this is where listeners log on to wpgc.com and a WPGC personality walks across the home page endorsing a client’s product or service in a 20-second message).
InPerson Platform is powerful and simple to use, allowing you to run up to 20 second video messages that are perfect for ads and promotions as well as for custom messages and micro-site tours. InPerson connects with your visitors like no other form of Rich Media.
With “Click on Me” convenience, this powerful new creative unit is what one Internet marketer calls “the closest convergence between the Web and the dynamic energy of television that I have ever seen!”
We have been averaging click through rates of 4 – 8.08%. The national average click through rate is 0.2%.
GoodWill Online Fashion Show
Goodwill Virtual Fashion Show – We kicked off a Virtual Fashion Show this May in conjunction with Goodwill on wpgc.com. We encouraged listeners to go online and watch an 8-minute virtual fashion show where they could then bid on clothes and buy them.
We promoted the Fashion Show with on-air commercials, streaming, pre-roll, ROVION and banner ads. Click throughs went through the roof and Goodwill’s sales were up year to year (in a down market).
The client is very pleased with the station and we now have a solid template to do another virtual fashion show in the future.
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